Changes to consumer preferences can vary rapidly- on how to buy, where to buy, and what to buy. Consumers are more connected and brand-focused than ever before. Consumer packaged goods and retail companies must digitally transform to become more adaptive. They expect retailers to provide fast, consistent, and seamless interactions in stores, online and via mobile devices.

Customer Experience (CX) has undoubtedly turned out to be the biggest driver of retail success. As enterprises operate in a highly competitive and dynamic environment, they must put themselves in a position to constantly gauge what really matters to their customers. But to acquire that ability, companies need to adopt customer experience as the underpinning for their business and digital transformation strategies. With greater visibility into the customer experience, you improve operational efficiencies, increase order fulfillment, and encourage collaboration between stores and supply chain partners.